3M

Forever Sticking Billboards

Context

3M™ Duct Tape is used by DIY enthusiasts, professtionals and artists in a multitude of circumstances. During the weeklong annual Hong Kong Walls Street Art Festival the brand took the chance to present itself to a wide audience.

IDEA

Put on numerous billboards across the city, the hooks of three of the catchiest tunes ever show the superior strength of 3M™ Extra Heavy Duty Duct Tape in a completely fresh and surprising way.

Insight

When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic smash hit song, or so called “earworm”.