Batiste

#YesYouCan

Context

Because of their constant self-doubts, women block themselves from the best opportunities. But to be successful, they especially need one thing: Self-Confidence.

IDEA

For International Women’s Day, we encouraged women to believe in themselves and to pursue their dreams. We used a platform, where they dare to talk about their self-doubts: Twitter. With the help of a semantic algorithm, we tracked tweets that included harsh self-criticism. And to every “I can’t do that”, we responded with encouraging statements to let women know: You can achieve everything! #Yes You Can

Insight

Each day women criticize themselves three times more often than men. They only dare to risk something, when they know that they will win. Talking about these self-doubts isn’t easy and those who do are just the tip of the iceberg.