Cheil

FEEDitBAG

CONTEXT

We found plenty alternatives to plastic shopping bags, but the thin plastic bags for fruits and vegetables are still used by the billion. Each of them pollutes our nature up to 500 years.

IDEA

That’s why we developed FEEDitBAG. A bag that is not only bio-degradable in 10 weeks but even contains seeds to grow your own food. Since FEEDitBAG is made of renewable resources and printed with water-based colours, all components are 100% compostable, even in water. FEEDitBAG not only reduces plastic waste, it also gives something back to nature. 

INSIGHT

Everyone is aware of plastic pollution, but there is still no convenient alternative for plastic bags for fruits and veggies. What if we could turn these bags into something positive? A bag that enables everyone to reduce plastic waste and give life instead of taking it.