Jägermeister

Coolpack

Context

Jägermeister’s complex flavors taste best at -18°C or below - but consumers often overlook the „Serve Ice Cold“ note on the back label, resulting in a subpar product experience. Moreover, the bottle needs to be cooled intensively in the freezer to reach that perfect serving temperature. 

IDEA

Turning the packaging into the message, the completely newly developed Jägermeister Coolpack promotes the idea of „best used ice cold“ all by itself, combining the classic 0,25l Jägermeister bottle with the iconic shape of typical coolpacks.

Insight

Tackle the problem at the most immediate touchpoint: the bottle itself