Kangaroos

Just ROO it!

Context

The sneaker brand KangaROOS was founded in 1979 on a simple belief:
that running should be pure and fun. 35 years later the joy and simplicity of running was ruined once again.

IDEA

Our message KangaROOS cannot be tamed by a trend or a system. To proof this once and for all, we took on the biggest competitor and his primary fitness gadget: NIKE and the FuelBand. We sent a fanboy to Australia to attach a FuelBand to a real kangaroo and developed the first analogue fitness tracker: The ROOband! 

Insight

The spirit of simply running has been taken over by big brand technology, counting every step and constantly measuring your performance. We wanted to prove the absurdity of running after some self-created statistics.