Lufthansa

CityNavigator

Context

Digital Transformation isn’t just a buzzword but a part of everyone’s everyday life. People connect: to each other, with places with the whole wide world.

IDEA

The Lufthansa CityNavigator is the first travel guide that joins real insider tips to guided tours and navigates people in real time. a seamless user experience. Though behind the scenes the LHCN is a complex and creative technological mash-up: Crowd-sourced content, geo-data and navigation merged into a seamless user experience. 

Insight

Being in another city, people lack insider knowledge and orientation. This state makes them feel highly uncomfortable.