Samsung

DISCOVR The World

Context

Since 2015, virtual reality is on the rise and clairvoyants predicting still that VR is the next big thing.
The problem: Without any product experience, people don’t buy the necessary hardware because they don’t know it’s benefit and never had the aha-reaction.

IDEA

DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses.

Insight

It’s in the human nature to be curious and this pushes us to explore. Imagine you are seeing something for the first time.