Samsung

IFA

Context

At 2017’s IFA companies present the connection between products. As a democratic brand, Samsung wants to be closer to the consumer and create experiences that are detached from simple product presentations.

IDEA

With a multimedia live installation, Samsung honors the people as a source of inspiration for innovation. Without a single touch, their portraits are animated from the shapes of Samsung’s product portfolio on IFA's largest curved screen.

Insight

By placing the people in the center of the installation they become part of the product experience.