Samsung

Innovating Evolution

Context

At IFA 2015, Samsung needed to stand out in a highly competitive environment. People are not attentive with usual product show cases. And not all of them are willing to visit a fair.

IDEA

We staged INNOVATING EVOLUTION at the KaDeWe – a hybrid world of prehistoric times and today. Through interactive art installations, we made people discover that tools make the difference in evolution. Via QR-codes, they found out more about the story behind the installations and all tools. When stepping inside the atrium, they felt like diving into a prehistoric ocean. 

Insight

Shop windows makes people curious when they tell a unique story. Engagement is higher then usual advertisement.