In the context of the 25th anniversary of the German Reunification Samsung aired a print ad reaching every household in Germany. The overall topic was “Future” as the greatest gift someone can receive.
By creating immersive VR videos at 10 exiting locations we enable the customers to experience Germany in 25 minutes from a total new perspective. By giving away 25k branded cardboards and 250 Gear VR Samsung gives the chance to make the experience for free.
One of the biggest chances today is seen in the field of VR technology as the most innovative way to consume visual media. As a classical hardware manufacturer Samsung is able to turn the tables and become an innovative content producer.